4 Emerging Trends in Property Management for Small Towns
The rental market in Central Texas (and everywhere) is evolving with more investors, renters, and property owners looking at ownership opportunities outside of major metro areas. Towns like Waco, Temple, Belton, and Killeen are seeing increased housing demand due to things like affordability, job growth, and a strong real estate market. Today, we are going to take a look at some of the trends we’ve seen lately in property management and how property management services can help make your properties more profitable.
Trend 1: Growth in Remote Property Ownership
As real estate prices rise in larger Texas cities like Austin, Dallas, and Houston, investors are turning to small/mid-sized towns for lower costs and high rental demand. Cities like Waco, Temple, and Belton attract students, families, and relocating professionals, making them ideal for rental investments.
With more out-of-town owners, remote property management is on the rise. While there are many digital tools like smart home technology, virtual showings, and AI-driven maintenance coordination that help streamline operations, local expertise and accessibility remains essential.
A local professional management service helps handle:
- In-person inspections and maintenance oversight/emergencies
- Local marketing and in-person showings
- Tenant relations and local compliance
Trend 2: Demand for Single-Family Rentals is On the Rise
Just like investors are seeking out more affordable investments, families and young professionals are also seeking affordable living outside major Texas cities, and the demand for single-family rentals is growing in Central Texas. Areas like Woodway, Hewitt, and Robinson, just outside Waco, are increasingly popular due to their strong schools, suburban feel, and easy access to city amenities.
With Baylor University attracting faculty, staff, and students, and expanding industries bringing new job opportunities, long-term renters are on the rise. Property owners are converting single-family homes into rental properties, offering desirable housing options for those not ready to buy.
For property owners, this trend presents an opportunity to maximize rental income and long-term appreciation, especially with the support of local property management experts.
Trend 3: Desire for Energy Efficiency & Outdoor Living Spaces
With Texas heat and rising utility costs, renters are prioritizing homes with energy-efficient features like smart thermostats, upgraded insulation, and energy-saving appliances. These upgrades not only lower utility bills but also make properties more appealing in a competitive rental market and helps keep occupancy rates up.
At the same time, outdoor living spaces are also becoming a major draw. Covered patios, fenced yards, and access to community green spaces are increasingly sought after by tenants looking for comfortable, functional outdoor areas, especially in Central Texas, where mild winters allow for year-round outdoor living.
For property owners, investing in sustainability doesn’t have to mean major renovations. Small but impactful upgrades, like LED lighting, energy-efficient windows, or drought-resistant landscaping can enhance rental appeal, improve tenant retention, and even justify premium rental rates.
Trend 4: Local Short-Term Rental Regulations are Changing
Short-term rentals (STRs) regulations are always in flux and up for debate due to concerns about housing availability and community impact. New ordinances may include zoning restrictions, permit requirements, and additional taxes, making it essential for property owners to stay informed.
For landlords weighing their options, long-term rentals tend to offer a more stable and predictable income without the uncertainty of changing regulations. Partnering with a local property management team can help investors navigate the shifting rental landscape and maximize their property’s potential in Central Texas whether it’s through short term or long term rentals.
The Support Landlords Need
Regardless of your investment strategy, the support of local, property management professionals will help ease the stress of managing your investments and ensure you’re getting the best returns. From knowing the ins and outs of local regulations to managing tenant relations to handling emergency maintenance issues – local support is what you need to maximize your properties!